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Path of Disruption: Cisco Showcases Innovative Video-Aware Networking Solutions for Video Operators at IBC
DGAP-News: Cisco / Key word(s): Miscellaneous
AMSTERDAM, THE NETHERLANDS -- (Marketwired) -- 09/14/17 -- IBC -
Cisco (NASDAQ: CSCO)
Global service providers have more IP traffic riding on their
networks than ever before, with new services continuously being added
to the list, which includes multigigabit-speed broadband, video,
voice, mobile/wireless, IoT, managed services, and more.
Global IP traffic is expected to reach 278 exabytes per month by
2021. Video will continue to dominate IP traffic and overall Internet
traffic growth -- representing 82 percent of all Internet traffic by
2021.(1) Service providers have been busy preparing their networks to
support the effects of this traffic with 5G, IPv6,(2) and other
Enter Cisco to disrupt the market and lead its customers down a new
path for networking. Cisco continues to innovate in this space,
designing intuitive, mass-scale network platforms that will help
service providers of all shapes and sizes simplify and automate their
operations, helping to reduce costs and drive revenue.
At IBC in Amsterdam this week, Cisco is showcasing how innovative
networking solutions such as segment routing can offer significant
benefits to delivering multiplay services, including video to any
screen. As the market leader in segment routing deployments, with
more than 20 global customers on this path, Cisco is sharing its
expertise to help service providers explore the possibilities for
segment routing with IP video service deployments and evolve to
Segment routing is an important step to help video operators simplify
how the network and applications adjust to real-time data. It is a
flexible, scalable way of doing source routing, where applications,
including video, can determine their own paths in the network in
order to provide the superior experiences operators want to offer
Benefits of segment routing for video
-- Simplify IP network configuration and management, reducing traffic
engineering time and errors
-- Scale the delivery of diverse services with automation that can
programmatically apply application-level requirements to the network
-- Deliver quality-assured video experiences that differentiate your
service and impress your customers without having to expend additional
'The speed at which many customers want to deploy new video services
exceeds their network abilities, and that's where we come in,' said
Conrad Clemson, senior vice president and general manager, Service
Provider Platforms and Applications, Cisco. 'Our customers can count
on Cisco as a trusted partner for IP transformation, helping to lead
the disruption of the industry through technology innovations. We
have designed the best cloud-scale, video-aware networking foundation
that can get new services to market faster and simplify how to manage
and deliver superior experiences to their subscribers.'
Cisco is building the simplified, automated, and virtualized network
platform of the future based on industry-leading software, systems,
silicon, and services. This enables service providers and media and
web companies worldwide to reduce costs, speed time to market, help
secure their networks, and sustain profitable growth.
-- Cisco Segment Routing
-- Blog: Segment Routing: Ready to Surf the v6 Wave?
-- Blog: Segment Routing IPv6 Interop Demo Is Already There!
-- For Cisco news and activities at IBC, follow us on Twitter
@CiscoSPVideo #CiscoIBC and our SP 360 Blog
-- Follow us on our LinkedIn page
RSS feed for Cisco: http://newsroom.cisco.com/rss-feeds
1 Cisco Visual Networking Index Forecast 2016-2021.
2 The most recent version of the Internet Protocol (IP) that provides
an identification and location system for computers on networks and
routes traffic across the Internet.
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been
making the Internet work since 1984. Our people, products, and
partners help society securely connect and seize tomorrow's digital
opportunity today. Discover more at newsroom.cisco.com and follow us
on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of
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listing of Cisco's trademarks can be found at
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